Madlyn’s marking milestones



Madlyn’s, a family-operated women’s retail business with stores in Marble Falls and Fredericksburg, celebrated the Fredericksburg shop’s 50th anniversary during the Gillespie County Fair Parade on Friday, Aug. 22.. The shop is owned by David Hoffmann, Madlyn’s son (far left,) his daughters, Becca Clark and Trisha Greenfield (left and right of center,) and Madlyn’s daughter, Brenda Durst (center.) Also pictured are Greenfield’s sons and Madelyn’s great-grandsons, Colton and Siden (front left and right, respectively.)

by Alexandria Randolph

A Marble Falls business and staple of the Hill Country community is celebrating two anniversaries this month.

Madlyn’s, a family-owned women’s clothing retail company with stores in Marble Falls and Fredericksburg, celebrated its 30th and 50th anniversary respectively.

While matriarch and founder Madlyn Hoffmann passed away in 2007, her daughter and granddaughters have carried on the tradition of good service in the women’s fashion industry.

“It’s a third-generation family business,” said Brenda Durst, Hoffmann’s daughter and co-owner of the stores. “It’s been 50 years in the same family.”

Durst said she was in the sixth grade when her mother opened the first store in Fredericksburg.

“All of us girls have grown up in the store,” she said about her sister and her nieces, who now share in part ownership in the company.

Durst began working with her mother at Madlyn’s in 1972 after getting an education in fashion and merchandising.

“At first, she wanted me to go work for someone else. Then when she was ready, she called me and said, ‘I need you’,” Durst remembered, adding that there is no place she would rather work. “I don’t know what else I would do.”

For the full story, see Friday's Highlander.

Rate this article: 
No votes yet