H-E-B on schedule for February opening

Shoppers began buzzing in mid-December about a Feb. 9 opening for the new Marble Falls H-E-B and now the company's home office in San Antonio has sent out a timeline that been counting down since groundbreaking for the 111,000 square-foot store in April.

The grocery story is, indeed, set to open Feb. 9, with that month through May devoted to demolition of the old store and continuation of site construction. The old H-E-B fuel station closed mid-summer and a celebration of the conclusion of the entire project will follow completion of a new gas station this coming fall.

H-E-B first opened its doors in Marble Falls on May 1, 1966. The current location opened in 1990. Over the last 20 years, H-E-B has spent nearly $7 million to improve and enhance the store, expanding it to 75,841 square feet on 5.35-acres.

The new store sits on the site of the old Bealls store a 1503 Ranch to Market Road 1431 West on what is now a land lease of 11.74 acres. This new location is to offer a store complete with H-E-B and Central Market products, services and, the company promises, the low prices shoppers have come to expect.

The emphasis is to be on simple and fresh quality food options all at affordable prices, more parking, more check stands (18!) and more service with 50 additional “Partners” (employees) on hand.

After a half century of serving this community, it’s time we pull out all the stops and deliver our finest,” said Jeff Thomas, senior vice president and general manager of the H-E-B Central Texas Region, in his announcement of the groundbreaking. “This store will be incredible with the addition of so many conveniences such as a Curbside Pick Up, a pharmacy drive-thru, Cooking Connection and H-E-B Floral with delivery. We look forward to opening our new doors next year giving Marble Falls a shopping experience they deserve.”

The lineup of new conveniences inside and out remains the same as promised in April:

H-E-B Meal Simple products offer busy families a quick solution to finding fresh, convenient and easy chef approved meals, for streamlining home-cooked family favorites. H-E-B uses only the highest quality ingredients in its variety of meals, entrees and mix-n-match sides.

H-E-B Curbside Pickup is a new option of convenience designed to save customers time while offering all the products they can get in-store. Simply create your grocery list, submit your order and pay at www.hebtoyou.com. H-E-B’s personal shoppers will hand pick the grocery selections and deliver to you curbside at your scheduled pick up time – they’ll even load your car.

Non-food items are to include an aisle of small sporting goods and supplies for a day at the lake.

Healthy food choices are designed to support healthy eating on a budget with hundreds of H-E-B Organics options and its new H-E-B Select Ingredients, a line consisting of H-E-B brand products that excludes unwanted ingredients like high fructose corn syrup and artificial flavors.

Texas-made products – from jams and sauces to chips and spreads – and we aren’t even counting the Texas-grown tomatoes, greens and citrus

A Healthy Living Department with bulk foods such as honey, nuts, grains, dried fruits, snack mixes and more

Seafood department, full-service, with fresh fish and seafood, and fresh sushi handmade in-store daily by Sushya

Full-service Scratch Bakery and Tortillería, highlights a wide selection of organic and artisan breads baked daily, fresh tortillas, large varieties of decadent desserts, pastries and custom cakes

H-E-B Floral ready to adorn any size gathering from intimate dinners to family celebrations, remembrances or simply for those just-because moments – with delivery options

Cooking Connection and Primo Picks Kitchen featuring live demonstrations and daily sampling using quick and easy recipes that can be replicated at home.

A Texas Front Yard, featuring décor, pottery and ceramics, plants and seasonal foliage, outdoor furniture, grills and fire pits and accessories.

Texas hospitality and knowledgeable service that’s second to none – provided by 265 H-E-B Partners.

Sprit of Giving

H-E-B declares a passionate dedication to its customers beyond the four walls of its stores by weaving a “Spirit of Giving” into its business philosophy. In this spirit, H-E-B announced this year a community donation totaling $10,000 in honor of the store’s 50th anniversary of serving Marble Falls. The Helping Center (food pantry) received $5,000 in H-E-B gift cards and Marble Falls Independent School District received $5,000 to fund a summer reading camp focused on helping students who have completed kindergarten to enter first grade ready to read.


H-E-B, with sales of more than $23 billion, operates more than 380 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrated its 110th anniversary in 2015. Based in San Antonio, H-E-B employs more than 96,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities.

For more information, visit www.HEB.com.

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