New boutique coaxes customers off the beaten path

  • Customer Lee Klotz (left), pictured with boutique co-owner Monica Franklin, was one of the first customers in August 2023 at the store, Freedom Boutique23, located at 515 Main St. in Marble Falls.
    Customer Lee Klotz (left), pictured with boutique co-owner Monica Franklin, was one of the first customers in August 2023 at the store, Freedom Boutique23, located at 515 Main St. in Marble Falls.
  • Patricia Franklin and her aunt Monica Franklin, store co-owners, have launched Freedom Boutique23, 515 Main St. in Marble Falls. The unique off-the-beaten path shop features women's clothing, purses, jewelry, sunglasses and accessories. Photos by Connie Swinney/The Highlander
    Patricia Franklin and her aunt Monica Franklin, store co-owners, have launched Freedom Boutique23, 515 Main St. in Marble Falls. The unique off-the-beaten path shop features women's clothing, purses, jewelry, sunglasses and accessories. Photos by Connie Swinney/The Highlander
  • Joining a list of locally-owned stores, off the beaten path in Marble Falls, Freedom Boutique23 offers ladies apparel, jewelry, sunglasses and other accessories.
    Joining a list of locally-owned stores, off the beaten path in Marble Falls, Freedom Boutique23 offers ladies apparel, jewelry, sunglasses and other accessories.
The owners of a new Marble Falls business feel the freedom to set the tone for a unique buying experience. “We want to be able to provide fashion for women that’s affordable,” says Monica Franklin, co-owner of Freedom Boutique23 in Marble Falls. “I’m in the right spot at the right time. “What’s going to make this successful is teamwork, dedication and loyalty.” The boutique, located at 515…

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